Bring your game to the next level with the American Express NBA2k Lab.
In collaboration with Amex and Momentum Worldwide, My team and I brought an iconic video game to life in celebration of the all new NBA2k23. We designed and installed the NBA2k Lab - The ultimate interactive experience based on actual in-game moves.
Role - Associate Creative Director / Motion Design Lead
Sharable highlight reel and score generated for each player that stepped on court.
Using real-time capture cameras and an integrated scoring system, (triggered each time a player stepped on court) Everyone walked away with their own sharable highlight reel, ranking and scorecard showcasing their moves.
The Amex NBA2K Lab won a silver Clio award on behalf of Momentum Worldwide, for a product/service in the fan engagement category at the 2023 Clio Sports Awards.