THE WEARABLE TECH INDUSTRY HAS BEEN SERIOUSLY POPPING OFF. 

and I’m proud to have worked with Jaybird to help launch their incredibly innovative activity tracker. The "Reign" and it’s accompanying mobile app took home Best of CES in the Digital Health & Fitness category, SlashGear’s Best Wearable Tech CES, and Outdoor Retailer’s Gear of the Show award.

THE OBJECTIVE - 

Craft a language and visual system to build hype and brand awareness for Jaybird Reign.

LANGUAGE

Our main focus in creating this campaign was to build awareness for the new product. The language used throughout speaks of the Reign's superior level of data tracking abilities.

VISUAL SYSYTEM

As a cohesive extension of the Reign mobile app, The visual system was kept very clean and simple. Subtle data inspired grid patterns were used as a tie back to the product's infographic nature.